Broadcast Copy Preparation

When people are planning a commercial, what do we think of?  Well, there is the steps of knowing what the audience is for the particular advertisement.  But, then it's knowing how to appeal that certain audience.  Knowing the age, demographic, lifestyle, everything!  It's hard trying to find all of that out, and then to even try to target that audience is even harder!  UGH! But life goes on and the writer keeps writing!